New online challenge encourages eating fruits and vegetables


The benefits of eating a diet rich in fruits and vegetables include reducing the risk of some chronic diseases, lowering blood pressure and preventing some types of cancer.

Despite these benefits, many still struggle to get enough servings per day. That’s where the Fruit and Veggie Challenge comes in. Members of the U-M community can improve their produce intake by joining this new six-week online challenge. Registration is open through July 19.

No calorie counting or weighing

The Fruit and Veggie Challenge is simple, focusing on servings instead of counting calories, weighing food or measuring portions.

The goal is to eat at least 130 servings of fruits and/or vegetables over six weeks, July 12 through Aug. 22. That works out to about four servings of produce most days of the week. Participants keep track of fruit and vegetable intake in the program’s online tracker.

Weekly emails with prep tips, recipes, and more

During the challenge, participants will receive weekly reminders with new ways to add fruits and vegetables to their meals and information to take small steps toward eating a well-rounded diet.

  • Every Tuesday, get guidance on enhancing flavor, snacking, reducing food waste, and more.
  • Every Thursday, get budget-friendly recipes, time-saving how-to videos, and guidance on selecting and storing. Each email will focus on one summer fruit or vegetable, such as blueberries, cabbage, peas and pears.

The Fruit and Veggie Challenge is open to active, benefits-eligible faculty and staff and their spouse/other qualified adult enrolled in a U-M health plan. The challenge is available on the new MHealthy Portal, powered by Asset Health.


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