The University Record: Advertising Examples

An affordable way to reach U-M’s staff, faculty and retirees … in print and online

  • Published in print 36 times per year, weekly Sept.-April; less frequently May through August.
  • Website and daily email September through April; less frequently May through August.
  • The Record newspaper is available at hundreds of locations on and near campus, via campus mail and mailed to more than 9,000 U-M retirees.
  • One price – multiple ads
    Each ad buy includes ads in the print edition and on the Record website.

Print Ad Sizes

 

The University Record: Advertising Print Sizes

Digital Ad Sizes

 

The University Record: Advertising Digital Sizes

Print Schedule

2019
September 3, 9, 16, 23, 30
October 7, 14, 21, 28
November 4, 11, 18, 25
December 9
2020
January 13, 20, 27
February 3, 10, 17, 24
March 9, 16, 23, 30
April 6, 13, 20, 27
May 4, 18
June 8, 22
July 20
August 10

Print Ad Rates

Frequency discounts up to 25%.
Ad rates include print and website (desktop/mobile) ads.

  Number of insertions per year
ad
size
1-3 4-10 11-17 18-24 25-31 32+
Cost per insertion
full $1,569 $1,491 $1,412 $1,334 $1,255 $1,177
1/2 785 745 706 667 628 588
1/4 392 373 353 333 314 294
1/8 196 186 177 167 157 147
  Number of insertions per year
ad
size
1-3 4-10 11-17 18-24 25-31 32+
Cost per insertion
full $1,854 $1,761 $1,669 $1,576 $1,483 $1,391
1/2 927 881 834 788 742 695
1/4 464 440 417 394 371 348
1/8 232 220 209 197 185 174
We offer a 10% non-profit discount on advertising to community advertisers.

Email Advertising Program

The University Record: Advertising Email Example

Overview

The Record Email Advertising Program provides University of Michigan schools/colleges/units (SCUs) and community advertisers the opportunity to promote their events and messages in The University Record email.

Requirements

  • U-M schools/colleges/units must commit to spending at least $1,500 in Record print advertising.
  • Community advertisers must be on a 32X print/online contract.
  • The print ad campaign must run in the Record between August 1 and July 31.
  • U-M schools/colleges/units ad buys not to exceed 5/month.
  • Community advertisers ad buys not to exceed 2/month.

Cost

  • Rate = $100/day
  • Billing will be included with print and online advertising.

Technical Specifications

The size of the email ad is 600 pixels wide by 144 pixels tall, with a resolution of 72 dpi. Ads should be saved in .jpeg file format.

More Information

For more information on advertising with The University Record contact Danielle at 734-764-4342 or danirj@umich.edu.