The University Record: Advertising Examples

An affordable way to reach U-M’s staff, faculty and retirees … in print and online

  • Published in print 35 times per year, weekly Sept.-April; less frequently May through August.
  • Website and daily email September through April; less frequently May through August.
  • The Record newspaper is available at hundreds of locations on and near campus, via campus mail and mailed to more than 9,000 U-M retirees.
  • One price – multiple ads
    Each ad buy includes ads in the print edition and on the Record website.

Print Ad Sizes

 

The University Record: Advertising Print Sizes

Digital Ad Sizes

 

The University Record: Advertising Digital Sizes

Print Schedule

2020
August 31
September 8, 14, 21, 28
October 5, 12, 19, 26
November 2, 9, 16, 23
December 7
2021
January 11, 18, 25
February 1, 8, 15, 22
March 8, 15, 22, 29
April 5, 12, 19, 26
May 3, 24
June 7, 21
July 19
August 9

Print Ad Rates

Frequency discounts up to 25%.
Ad rates include print and website (desktop/mobile) ads.

  Number of insertions per year
ad
size
1-3 4-10 11-17 18-24 25-31 32+
Cost per insertion
full $1,569 $1,491 $1,412 $1,334 $1,255 $1,177
1/2 785 745 706 667 628 588
1/4 392 373 353 333 314 294
1/8 196 186 177 167 157 147
  Number of insertions per year
ad
size
1-3 4-10 11-17 18-24 25-31 32+
Cost per insertion
full $1,854 $1,761 $1,669 $1,576 $1,483 $1,391
1/2 927 881 834 788 742 695
1/4 464 440 417 394 371 348
1/8 232 220 209 197 185 174
We offer a 10% non-profit discount on advertising to community advertisers.

Email Advertising Program

The University Record: Advertising Email Example

Overview

The Record Email Advertising Program provides University of Michigan schools/colleges/units (SCUs) and community advertisers the opportunity to promote their events and messages in The University Record email.

Requirements

  • U-M schools/colleges/units must commit to spending at least $1,500 in Record print advertising.
  • Community advertisers must be on a 32X print/online contract.
  • The print ad campaign must run in the Record between August 1 and July 31.
  • U-M schools/colleges/units ad buys not to exceed 5/month.
  • Community advertisers ad buys not to exceed 2/month.

Cost

  • Rate = $100/day
  • Billing will be included with print and online advertising.

Technical Specifications

The size of the email ad is 600 pixels wide by 144 pixels tall, with a resolution of 72 dpi. Ads should be saved in .jpeg file format.

More Information

For more information on advertising with The University Record contact Danielle at 734-764-4342 or danirj@umich.edu.