By Harriet Teller
Michigan Radio will begin its 10-day Autumn Drive on Nov. 10. This year’s drive has a goal of $160,000.
While Michigan Radio is a broadcast service of the University, contributions from listeners cover almost 40 percent of the station’s operating expenses.
“Fund raising is very serious business and crucial to the stations, but we try to conduct our campaigns in a fun and interesting manner,” says Shelley MacMillan, director of development and marketing.
“Our entire staff and scores of volunteers are gearing up for Autumn Drive. It will be a marvelous time because we’ll hear from so many of our current contributors renewing their pledge of support for another year, as well as from first-time contributors. Together we work to make Michigan Radio a great public radio service.”
A highlight of the fund-raising drive will be the Great CD Giveaway, scheduled for 1–5 p.m. Nov. 15. New releases will be featured, with compact discs as premiums for listeners who make pledges during that time period.
There also are several new premiums this year, including a sweatshirt commemorating the 25th anniversary of Hazen Schumacher’s “Jazz Revisited” program, which is carried by 70 stations nationwide.
Also offered are autographed copies of Noah Adams on All Things Considered, and raspberry-colored T-shirts and teal-colored sweatshirts with Michigan Radio’s microphone design.
Michigan Radio can be heard on WUOM, 91.7 FM, in Ann Arbor; WVGR, 104.1 FM, in Grand Rapids; and WFUM, 91.1 FM, in Flint. Listeners may call in pledges to 764-3434 beginning Nov. 10.