The University of Michigan’s sixth annual Giving Blueday is Dec. 3 — a 24-hour fundraising campaign for hundreds of programs and causes at U-M.

This year, the university hopes to increase both Giving Blueday participation and the number of gifts in support of U-M. 

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Donors can visit to find causes and make donations, view real-time progress, read about the impact of Giving Blueday and more. 

The campaign coincides with Giving Tuesday, a worldwide initiative emphasizing the importance of giving to nonprofit organizations.

“Giving Blueday is a tremendous opportunity to join Wolverines around the world in supporting the University of Michigan,” said Tom Baird, vice president for development. “This is a special day to bring gifts of all sizes together for a big impact.”

This video shows the wide variety of U-M organizations and programs that benefit from donations made on Giving Blueday.

Each year, donors make gifts in support of students, organizations and programs across the Ann Arbor, Dearborn and Flint campuses and Michigan Medicine. Last year, more than 12,000 gifts were made in 24 hours, raising nearly $3.5 million and providing key funding across the university, including support for more than 150 student organizations.

Challenges and matching funds encourage participation. From now until Dec. 3, one person who shares the Giving Blueday video on social media using #GivingBlueday will be randomly selected to receive $1,000 for the fund of their choice.

During Giving Blueday, students can visit the Diag and Pierpont Commons in Ann Arbor to nominate programs and causes to receive donations.

Donors can give to the highest priorities of the Ann Arbor, Dearborn or Flint campuses. For example, donors to UM-Flint’s Wolverine Food Den can help support the on-campus pantry that serves students experiencing food insecurity.

The event has evolved into an important vehicle for developing fundraising skills and instilling a culture of philanthropy in students, with student participation growing every year. This year, more than 160 student organizations — from the Kinesiology Student Government to the Association of Women in Science — will be raising funds for their causes.