United Way campaign collects $1.1M to support Washtenaw families


The University of Michigan community raised more than $1.1 million during the 2023 U-M United Way employee giving campaign that ended Dec. 31.

The annual United Way campaign is crucial for Washtenaw County families, given that 40% of people are struggling to meet their basic needs according to United Way’s Asset Limited, Income Constrained, Employed report.

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The ALICE report represents community members who are working hard yet still don’t earn enough to cover the basic cost of living. The campaign provides a platform for U-M employees and retirees to come together and support the financial stability of these families.

Although the official campaign has ended, there is still time to give, and people are encouraged to participate in helping to reach the $1.25 million goal.

Secure gifts can be made online at uwgive.org or by mailing a donation to the United Way office, 2305 Platt Rd., Ann Arbor MI 48104. Email questions to uwquestions@umich.edu.

Co-chairs Alfreda Rooks, director of community health services for U-M Health, and Chris Kolb, vice president for government relations, actively worked on the campaign on behalf of the university, serving as co-chairs for the second consecutive year.

“I want to express my sincere gratitude to the University of Michigan for their generous support of our campaign,” said Darienne Hudson, president and CEO, United Way for Southeastern Michigan. “The university has been a long-standing partner of our work and their contributions have helped us improve the lives of thousands of families in Washtenaw County.

“I am especially thankful to the campaign co-chairs, Alfreda Rooks and Chris Kolb, for their leadership and dedication. They are truly champions of our community and exemplify the spirit of giving.

“I congratulate Alfreda Rooks on her well-deserved recognition as Woman of the Year, and I look forward to celebrating with her at the Power of the Purse event. Thank you again for your commitment to United Way and our mission of creating a brighter future for everyone.”


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