marketing

1. May 20, 2017

   Can humanized products like Alexa meet our social needs?

   U-M researchers have looked at whether anthropomorphic products like Amazon’s Alexa are capable of fulfilling the social needs typically fulfilled by human interaction and, if so, at what potential cost?

2. May 11, 2017

   Energy drinks can feel intoxicating, even when they’re not

   New research suggests that simply telling a young man that an energy drink has been added to his alcoholic beverage can make him feel more intoxicated, daring and sexually self-confident.