augmented reality

  1. May 25, 2021

    XR advertising could be a consumer threat if left unchecked

    Investment in augmented and virtual reality is expected to mushroom in the coming years, and so are the opportunities for those advertisers who would use the technology to manipulate, U-M researchers say.

  2. March 23, 2020

    University awards six XR projects under new initiative

    Six extended reality projects will receive a first wave of funding under U-M’s new XR Initiative, announced in the fall. Financial awards for the first-round projects range from $12,000 to $25,000.

  3. November 19, 2018

    Augmented reality at U-M improves driverless vehicle testing

    Augmented reality technology can accelerate testing of connected and automated vehicles and reduce additional testing costs to almost zero, according to a new white paper by U-M’s Mcity.

  4. October 27, 2017

    Bicentennial app offers augmented reality experience

    The School of Information has developed a new app called MGoView to help U-M celebrate its bicentennial using augmented and virtual reality.