With help from an undergraduate club affiliated with the Stephen M. Ross School of Business, Recreational Sports has streamlined its membership structure, trimming 55 memberships down to four categories.
“Keep it simple” was the strategy behind the recent changes, which affect memberships for U-M faculty and staff, students, retirees and alumni, along with a family rate that allows children to be added to a membership.
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Each category offers a variety of membership time periods.
“We had too many options, and memberships became complicated to communicate and to manage,” said Sarah Button, membership, marketing and sponsorship coordinator for Recreational Sports.
“We were glad to team up with students of BOND Consulting Group, who provided in-depth analysis of the previous membership program and recommendations to make it better.”
In lieu of membership, individuals can get a Virtual Punch Card to buy a limited number of entries to use the recreation facilities.
Revenue from memberships and Punch visits help support the operations of Recreational Sports, which provides indoor and outdoor sports and recreation programs to the campus community.
