Entrepreneur, social innovator, and Michigan alumnus Aaron Hurst will deliver the keynote address at the 2014 U-M Social Innovation Summit: Finding Purpose, Delivering Impact, hosted by the Center for Social Impact at the Stephen M. Ross School of Business. He will speak at 11 a.m. Friday in Blau Auditorium at the Ross School.

Hurst is founder of the Taproot Foundation, where he catalyzed the $15 billion pro bono service market. He is also founder & CEO of Imperative, a platform that enables people to discover, connect and act on their purpose in their work, and author of “The Purpose Economy.” A member of the Nonprofit Times’ Power & Influence Top 50, Hurst is recognized as a top social entrepreneur by Fast Company and Ashoka. He is a regular blogger for the Huffington Post and Stanford Social Innovation Review.

The summit, from 9 a.m.-3 p.m., will convene community members and social innovators, faculty, staff, and students to explore the intersection of purpose and social impact. Leaders and social entrepreneurs from across all sectors will share their story of finding purpose through their career. Attendees will discuss social challenges and innovations such as water access, urban farming, impact investing and youth engagement.

Advance registration and a fee are required to attend. For more information, go to socialimpact.umich.edu/news-events/social-innovation-summit.