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University of Michigan
News for Faculty and Staff

November 28, 2014

2014-15 Advertising Guide

2014-15 Advertising Guide

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The University Record is published weekly during the regular academic year, except during scheduled universitywide breaks. We serve tens-of-thousands of active and retired U-M faculty and staff with news and features covering the diverse university community. Approximately 19,000 copies of each issue are distributed via the U.S. mail, campus mail and more than one hundred drop locations on U-M's Ann Arbor, Flint and Dearborn campuses. Download a PDF map of our Ann Arbor drop /rack locations. Racks are typically located at or near the main entrance at all major U-M public buildings.

To advertise:

• Please contact our advertising department (734-764-4342, recordads@umich.edu) to devise a strategy best suited to help you reach your goals. Frequent insertions of a powerful ad is the most effective advertising tactic when you're trying to build your brand or develop a 'top of mind' position for your product or service. To encourage your success, we're offering generous discounts for advertisers who commit to multiple insertions. Click here to see our frequency discounts.

• Choose your ad size and the number of insertions you need to reach your goals.

• Design your ad based on the standard sizes shown below. If you need design help, our art department is available to assist you at $75/hour. Most ads require only an hour or two to complete.

• Complete and return an advertising agreement by fax (734-764-7084) or as an email attachment to recordads@umich.edu. Frequency discount contracts require a counter-signature by the Record; single insertions require no Record signature. Download and print the Record Advertising Agreement. This PDF document may be completed using Adobe Acrobat, or may be printed, completed and faxed back to the Record (734-764-7084).

• Send your Press Quality color PDF file to recordads@umich.edu no later than 5 p.m. seven days before your target publication date.

We offer ads in seven standard sizes. All ads are four-color. Ads with spot colors are converted to CMYK in the printing process. The thumbnail image below may be clicked upon to open a larger image with details on single-insertion prices and ad dimensions.

 

Combination Package

The Record offers a Combination Package that comprises four insertions of an F ad (1/8-page) and the online publication of a 300 px x 250 px medium rectangle Web ad that will rotate with the online ads of no more than eight total advertisers at any given time. The cost of the package is $1,000 for university advertisers and $1,200 for non-university advertisers. Frequency discounts do not apply to the Combination Package.

Rates & frequency discounts

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University of Michigan schools, colleges and units (SCUs) may purchase advertising in the Record at reduced rates from those offered to the general public. To qualify, such advertising must be billable to a valid U-M shortcode.

Although the Record gladly accepts single insertions of advertisements, we strongly recommend an ongoing publication campaign for the best possible return on your investment. To encourage such schedules, we've instituted a generous discount program with discounts ranging from five percent to twenty-five percent. Click the image below to enlarge the rate tables.

 

U-M Media Coop Advertising Program

The University Record and Michigan Radio/WUOM present excellent marketing opportunities for the successful promotion of events, programs and brand awareness for University of Michigan schools, colleges and units. Your University Record print advertising schedule will reach current and retired faculty and staff members, as well as educated and engaged area residents. Your Michigan Radio/WUOM on-air announcement will reach loyal public radio listeners across the state.

The Office of the Vice President for Global Communications has developed an incentive program offering fifty percent additional funding to U-M SCUs that have not purchased Michigan Radio/WUOM / University Record advertising in the previous thirteen months from the date of the last insertion order. These additional funds must be used to enhance the proposed advertising schedule.

Advertisements may be run in The University Record, on Michigan Radio/WUOM, or, for maximum results, a combination of both media.

There is finite funding for the initiative, so early responders are most likely to benefit. Review complete information here, and contact Todd McKinney, University Record sales manager at toddmck@umich.edu or Kathy Agosta, Michigan Radio/WUOM director of corporate support, at kagosta@umich.edu.

Online advertising

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Your 1/4 page (15 column inches) or larger print ad entitles you to get your message online. The Record delivers ads to desktops, tablets and mobile devices. For desktops and tablets we require a 728px x 90px Leaderboard banner; a 320px x 50px Smartphone Static Leaderboard is delivered to appropriate mobile devices. Your one ads rotate with those of other eligible advertisers from the current issue; the frequency of appearances of your online ad will be relative to the cost of the print ad purchased. Each ad will appear on University Record online Web pages until that page is refreshed. We'll also need your target URL for clickthroughs. We provide quarterly Web metrics with impressions and clicks.

The Record online receives approximately 90,000 pageviews in a typical month, with an average time-on-page of over two minutes.

Online ad creation is the responsibility of the advertiser, and ads are due by 5 p.m. Monday one week prior to publication. Deliver to recordads@umich.edu.

Online ads are not available as a standalone purchase.

Advertisement preparation details

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Careful design and attention to mechanical details can increase the effectiveness of your campaign. Please consider the following as you prepare your ad.

Image preparation for photos within ads

(These suggestions do not apply to the finished advertisements as a whole, but rather to the images that may reside within your advertisement.)

Color images within ads

Images within your ad should be CMYK, with a resolution of 300 dpi. For best reproduction, we suggest this Photoshop Unsharp Mask technique:

Convert image to Lab Color mode: Image>Mode>Lab Color
Select Lightness Channel only
Filter>Sharpen>Unsharp Mask
Amount: 350
Radius: .8
Threshold: 5
Click OK to complete

Convert image back to CMYK mode: Image>Mode>CMYK
Select all four channels in Channels palette
Filter>Sharpen>Unsharp Mask
Amount: 65
Radius: 2.5
Threshold: 2
Click OK to complete

Other specifications

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Type size minimum: For readability and clarity, use 6 point type or greater.
 
Color text should be 10-point or greater and contain only two of the process colors (CMYK). Reverse type on a color background should be 10-point or greater on a background containing at least a 60 percent tone value. Type reversing out of a four-color background should be avoided whenever possible. We recommend that you do not use serif fonts when reversing type. 

Please use Press Quality settings when creating the final PDF for delivery and publication.

General details

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Single insertion advertisements may be contracted by transmitting the signed agreement to the University Record. Advertisers seeking frequency discount rates must transmit this signed agreement to the University Record to be co-signed for acceptance of terms based on discount rates found above.

Inserted advertisements will be billed monthly. Advertiser will be liable for payment for all agreed-upon insertions, notwithstanding actual insertion status (unless non-insertion is the fault of the Record). Unused insertions equaling the minimum required ad insertions in any given discount category will be billed in August 2014. Additional requested insertions require a separate signed contract.

The advertiser shall indemnify and hold harmless the Regents of the U-M, its agents and employees, from and against any and all actions, claims, liabilities, demands, damages, costs and expenses, including court costs and attorney fees from the publication in the Record of advertising material furnished by the advertiser.

The Record will not accept advertising for political candidates or issues, tobacco or alcohol products, or items in contradiction of the University’s mission. Ad placement is at the editor’s discretion. The Record is not responsible for non-publication of late advertising submissions. Publication does not imply endorsement. The Record reserves the right to reject or cancel any advertisement. Advertisers assume all responsibility for content. Ads must be clearly recognizable as such, or they will be labeled “Paid Advertisement.”

Placement is at the editorial staff’s discretion.

Cancelations and alterations cannot be made after 5 p.m. seven days prior to publication.

2014-15 Publication Schedule

 

2014

September 2, 8, 15, 22, 29
October 6, 13, 20, 27
November 3, 10, 17, 24
December 8, 15

2015

January 12, 19, 26
February 2, 9, 16, 23
March 9, 16, 23, 30
April 6, 13, 20, 27
May 4, 25
June 8, 22
July 13, 27
August 17

 

 

 

 

 

 

 

 

 

 

 

 

 

2015-16 Publication Schedule

2015

September 8, 14, 21, 28
October 5, 12, 19, 26
November 2, 9, 16, 23
December 7, 14

2016

January 11, 18, 25
February 1, 8, 15, 22
March 7, 14, 21, 28
April 4, 11, 18, 25
May 2, 23
June 6, 20
July 11, 25
August 15

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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