The University Record is published weekly during the regular academic year, except during scheduled universitywide breaks. We serve tens-of-thousands of active and retired U-M faculty and staff with news and features covering the diverse university community. Approximately 18,000 copies of each issue are printed, and are distributed via U-M Campus Mail, UMHS hospital mailroom deliveries and to more than one hundred drop locations on U-M's Ann Arbor campuses. A limited number of copies are sent to the Flint and Dearborn campuses as well. Download a PDF map of our Ann Arbor drop /rack locations. Racks are typically located near the main entrance at all major U-M public buildings. We send about 8,000 copies of the Record each week via the United States Postal Service to retired members of the faculty and staff community. Download a PDF sample issue.
• Please contact our advertising department (734-764-4342, email@example.com) to devise a strategy best suited to help you reach your goals. Frequent insertions of a powerful ad is the most effective advertising tactic when you're trying to build your brand or develop a 'top of mind' position for your product or service. To encourage your success, we're offering generous discounts for advertisers who commit to multiple insertions. Click here to see our frequency discounts.
• Choose your ad size and the number of insertions you need to reach your goals.
• Design your ad based on the standard sizes shown below. If you need design help, our art department is available to assist you at $75/hour. Most ads require only an hour or two to complete.
• Complete and return an advertising agreement by fax (734-764-7084) or as an email attachment to firstname.lastname@example.org. Frequency discount contracts require a counter-signature by the Record; single insertions require no Record signature. Download and print the Record Advertising Agreement. This PDF document may be completed using Adobe Acrobat, or may be printed, completed and faxed back to the Record (734-764-7084).
• Send your Press Quality color PDF file to email@example.com no later than 5 p.m. seven days before your target publication date.
We offer ads in seven standard sizes. All ads are full color. Ads with spot colors are converted to CMYK in the printing process. The thumbnail image below may be clicked upon to open a larger image with details on single-insertion prices and ad dimensions.
The Record offers a Combination Package that comprises four insertions of an F ad (1/8-page) and the online publication of a 300 px x 250 px medium rectangle Web ad that will rotate with the online ads of no more than eight total advertisers at any given time. The cost of the package is $1,000 for university advertisers and $1,200 for non-university advertisers. Frequency discounts do not apply to the Combination Package.
University of Michigan schools, colleges and units (SCUs) may purchase advertising in the Record at reduced rates from those offered to the general public. To qualify, such advertising must be billable to a valid U-M shortcode.
Although the Record gladly accepts single insertions of advertisements, we strongly recommend an ongoing publication campaign for the best possible return on your investment. To encourage such schedules, we've instituted a generous discount program with discounts ranging from five percent to twenty-five percent. Click the image below to enlarge the rate tables.
The University Record and Michigan Radio/WUOM present excellent marketing opportunities for the successful promotion of events, programs and brand awareness for University of Michigan schools, colleges and units. Your University Record print advertising schedule will reach current and retired faculty and staff members, as well as educated and engaged area residents. Your Michigan Radio/WUOM on-air announcement will reach loyal public radio listeners across the state.
The Office of the Vice President for Global Communications is continuing to offer up to fifty percent additional funding to U-M schools, colleges and units for qualified marketing campaigns. This third year of the OVPGC Co-op Advertising Program will allow for enhanced advertising budgets for new advertisers as well as those who increase their commitments by as little as ten percent over the FY16 budget.
There is finite funding for the initiative, so early responders are most likely to benefit. Those units who agree to run ads or announcements between September 1 and November 30, 2016, (for University Record clients) and July 1 and September 31, 2016 (for Michigan Radio clients) will receive a 1:1 match for ads executed in that time frame. Review complete information here, and contact Todd McKinney, University Record sales manager at firstname.lastname@example.org or Kathy Agosta, Michigan Radio/WUOM director of corporate support, at email@example.com.
Your 1/4 page-or-larger print ad entitles you to get your message online. The Record delivers ads to desktops, tablets and mobile devices via our record.umich.edu companion website. For desktops and tablets we require a 728px x 90px Leaderboard banner; a 320px x 50px Smartphone Static Leaderboard is delivered to appropriate mobile devices. Your one ads rotate with those of other eligible advertisers from the current issue; the frequency of appearances of your online ad will be relative to the cost of the print ad purchased. Each ad will appear on University Record online Web pages until that page is refreshed. We'll also need your target URL for clickthroughs. We provide quarterly Web metrics with impressions and clicks.
The Record online receives approximately 80,000 pageviews in a typical month, with an average time-on-page of nearly two minutes. Many readers come to the Record online by opening and clicking on story headlines within our daily email digest, sent to nearly 47,000 members and affiliates of the university community. The open rate of that email is typically over 30%. To subscribe, please send an email to firstname.lastname@example.org and type SUBSCRIBE in the Subject line.
Online ad creation is the responsibility of the advertiser, and ads are due by 5 p.m. Monday one week prior to publication. Deliver to email@example.com.
Online ads are not available as a standalone purchase.
Careful design and attention to mechanical details can increase the effectiveness of your campaign. Please consider the following as you prepare your ad.
Image preparation for photos within ads
(These suggestions do not apply to the finished advertisements as a whole, but rather to the images that may reside within your advertisement.)
Color images within ads
Images within your ad should be CMYK, with a resolution of 300 dpi. For best reproduction, we suggest this Photoshop Unsharp Mask technique:
Convert image to Lab Color mode: Image>Mode>Lab Color
Select Lightness Channel only
Click OK to complete
Convert image back to CMYK mode: Image>Mode>CMYK
Select all four channels in Channels palette
Click OK to complete
Type size minimum: For readability and clarity, use 6 point type or greater.
Color text should be 10-point or greater and contain only two of the process colors (CMYK). Reverse type on a color background should be 10-point or greater on a background containing at least a 60 percent tone value. Type reversing out of a four-color background should be avoided whenever possible. We recommend that you do not use serif fonts when reversing type.
Please use Press Quality settings when creating the final PDF for delivery and publication.
Single insertion advertisements may be contracted by transmitting the signed agreement to the University Record. Advertisers seeking frequency discount rates must transmit this signed agreement to the University Record to be co-signed for acceptance of terms based on discount rates found above.
Inserted advertisements will be billed monthly. Advertiser will be liable for payment for all agreed-upon insertions, notwithstanding actual insertion status (unless non-insertion is the fault of the Record). Unused insertions equaling the minimum required ad insertions in any given discount category will be billed in August 2014. Additional requested insertions require a separate signed contract.
The advertiser shall indemnify and hold harmless the Regents of the U-M, its agents and employees, from and against any and all actions, claims, liabilities, demands, damages, costs and expenses, including court costs and attorney fees from the publication in the Record of advertising material furnished by the advertiser.
The Record will not accept advertising for political candidates or issues, tobacco or alcohol products, or items in contradiction of the University’s mission. Ad placement is at the editor’s discretion. The Record is not responsible for non-publication of late advertising submissions. Publication does not imply endorsement. The Record reserves the right to reject or cancel any advertisement. Advertisers assume all responsibility for content. Ads must be clearly recognizable as such, or they will be labeled “Paid Advertisement.”
Placement is at the editorial staff’s discretion.
Cancelations and alterations cannot be made after 5 p.m. seven days prior to publication.
2015-16 Publication Schedule
|September||8, 14, 21, 28|
|October||5, 12, 19, 26|
|November||2, 9, 16, 23|
|January||11, 18, 25|
|February||1, 8, 15, 22|
|March||7, 14, 21, 28|
|April||4, 11, 18, 25|
2016-17 Publication Schedule
|September||6, 12, 19, 26|
|October||3, 10, 17, 24, 31|
|November||7, 14, 21|
|January||9, 16, 23, 30|
|February||6, 13, 20|
|March||6, 13, 20, 27|
|April||3, 10, 17, 24|