U-M United Way launches fundraising campaign with $1.1M goal


The annual University of Michigan United Way campaign kicked off Oct. 17 with a goal of $1.1 million.

The goal was selected to provide inspiration to faculty, staff and retirees to participate with a pledge of any amount to support the work United Way and area agencies do throughout the community.

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The campaign co-chairs — Alfreda Rooks, director of community health services for U-M Health, and Chris Kolb, vice president for government relations — are asking their U-M colleagues, past and present, to lend their support for the community with a pledge to the campaign by Dec. 31.

“The campaign is an exciting opportunity for U-M employees to pool their resources and make an enormous impact on those in the community who need it the most,” Kolb said. “Last year, the campaign raised more than $1.2 million.”

Every pledge to the campaign will be invested through United Way of Washtenaw County and its community impact partners that support the priority areas of health, education and financial stability, or a nonprofit of the donor’s choice.

Alfreda Rooks, director of community health services for U-M Health and co-chair of the U-M United Way campaign, asks the U-M community to participate in this year’s drive.

“We want to inspire our U-M faculty, staff and retirees to do more this year through a pledge to the campaign,” Rooks said. “With increased support, there will be more programs and services for our neighbors in need and a stronger community.”

Making a pledge is easy through the secure ePledge system on Wolverine Access or a pledge form that is available at uway.umich.edu.

Those who give $1,000 or more become members of the Leadership Givers Association and will receive an invitation to the annual reception hosted by President Santa J. Ono in early 2023.


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