The U-M United Way campaign that kicked off Oct. 12 has announced its fundraising goal of $1 million.

U-M faculty, staff and retirees are asked to pledge to the campaign to support this goal and the important work of the United Way of Washtenaw County.

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This year’s campaign co-chairs T. Anthony Denton, senior vice president and COO at the U-M Health System-Michigan Medicine, and Cynthia H. Wilbanks, vice president for government relations, encourage colleagues to make a pledge by Dec. 31.

“Even in the midst of the coronavirus pandemic, the yearly campaign is critically important to the underserved in our area, and this year it takes on a special urgency because of the ongoing health crisis and its effects on families and individuals in our community,” Wilbanks said.

Every pledge can be designated to a nonprofit of one’s choice or invested in the Community Impact Fund, which supports programs and services that have demonstrated success in addressing the community’s most pressing needs.

“In addition to addressing our community’s urgent needs, United Way of Washtenaw County’s focus is on reversing various social and economic inequities across our community, including housing, access to health care, education and employment among others,” Denton said.

“There is a constant aim to not let one’s ZIP code influence life longevity, an essential goal intended to elevate the vitality of our region for the long-term.”

The campaign also revealed a new one-page ePledge process, that will make the donation process faster and easier. It is available through a link in Wolverine Access.

Making a pledge can be accomplished either through the secure ePledge system in Wolverine Access or a pledge form that is available at uway.umich.edu.