An event celebrating public engagement at the University of Michigan showcased the momentum among faculty making an impact outside academia, and explored ways to support and encourage more to participate.

Thursday’s celebration at the Tauber Colloquium of the Stephen M. Ross School of Business also honored recipients of this year’s President’s Awards for Public Engagement: Rosina Bierbaum, who received the President’s Award for National and State Leadership, and Joseph Ryan, who received the President’s Award for Public Impact.

President Mark Schlissel noted the increased public-facing activity among faculty in the past year — including congressional testimony, writing op-eds and leveraging new media such as podcasts.

“We have enjoyed a number of successes in the last year, including the increased prevalence of faculty engagement and the development of tools to help them reach a greater audience,” he said.

Photo of Joseph Ryan, President Mark Schlissel and Rosina Bierbaum
President Mark Schlissel with the recipients of this year’s President’s Awards for Public Engagement: Joseph Ryan and Rosina Bierbaum. (Photo by Daryl Marshke, Michigan Photography)

Schlissel, Bierbaum, and Ryan were joined by Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, and Elizabeth Birr Moje, dean of the School of Education, for a panel discussion that explored why faculty step outside the academy and how to support those who want to.

After being “dragged kicking and screaming” out of the lab and into the policy sphere by a mentor, Bierbaum said she noticed how little of what scientists produced made it to policy makers. She realized that scientists needed to become involved, but also had to make their research useful.

“The information that is developed but not turned into useful information is not used,” said Bierbaum, professor in the School for Environment and Sustainability and former dean of its predecessor, the School of Natural Resources and Environment.

Ryan, a professor in the School of Social Work, was a practitioner before becoming an academic and said he is trying to bridge the “huge divide between the knowledge we’re generating in the university and the professionals out in the field.”

Moje and Gallimore discussed ways to support and credit faculty making the effort to publicly engage.

Moje said the challenge is to develop ways to name and define publicly engaged scholarship, and signal support for it in a school’s vision and mission. It can’t be a numbers game because the payoff from public engagement efforts can take years.

“There is this challenge of how you measure impact if it takes a really long time,” she said. “So we have to come up with some metrics that can value effort because the impact might not show up for a few years.”

Photo of public engagement panel
Thursday’s panel discussion on public engagement included, from left, President Mark Schlissel and faculty members Elizabeth Birr Moje, Joseph Ryan, Rosina Bierbaum and Alec Gallimore. (Photo by Daryl Marshke, Michigan Photography)

Gallimore said he sees the road to public engagement development similar to what it was for entrepreneurship years ago. There were some faculty involved in it, but it wasn’t clearly part of their mission and the benefit wasn’t always clear.

“Fast forward to the present time and we have a number of entities that help students, faculty and staff start companies. It’s now very much a part of our DNA,” he said.

Now the university needs to think of the processes and facilities needed to do the same for public engagement, he added.

Schlissel noted that the value of the university’s research enterprise is being questioned in some circles and asked how faculty translate what they do so the public can appreciate their investment.

“One of the things we really have to get better at is not just listing all the good stuff we do, but telling our stories,” Bierbaum said. She urged more stories that tell how esoteric-sounding research has turned into everyday uses that improve people’s lives.

Following the panel discussion, four faculty members gave “lightning talks” about their research and how they successfully engaged:

• Allison Steiner, professor of climate and space sciences engineering, discussed how she’s met with stakeholders such as farmers and business owners as she studies harmful algal blooms in the Great Lakes.

• Minal Patel, John G. Searle Assistant Professor of Health Behavior & Health Education, talked about her work with the Arab and North African immigrant community to address their challenges accessing health care. She founded the Middle Eastern and North African Research Group at U-M to bring together scholars serving this population.

• Steven Broglio, professor of athletic training and adjunct professor of neurology, discussed his concussion research and how faculty members can position themselves to become thought leaders in their areas, and the investment and personal sacrifice that this sometimes entails.

• J. Alex Halderman, professor of computer science and engineering, talked about his extensive work with policy makers and the media to try to improve election security in the United States.

“When I see the momentum our faculty have created, I am extremely optimistic that there will be even greater successes ahead,” Schlissel said. “I am especially encouraged by the number of faculty who participate in public engagement earlier in their careers.”

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