Liz Kolb

School of Education

“Feel comfortable to start out as a lurker to see what’s going on and watch for a while, and then also pay attention to the hashtags and the ones resonating with you. … Eventually stop being a lurker and put some things out there because part of being active professionally on a social network is it’s a give and take, so people are hoping that you’re also going to share if they’re sharing, too.”

Joyce Lee

Medical School and School of Public Health

“I think we have to recognize that by virtue of participating in a society that’s becoming more digital, we have information about us being scattered all over the place. You have an opportunity as an academic or as a professional to shape the perception that you want to be seen of you.”

Will Potter


“I think people are really just looking for professors to be curators, they’re looking to you for guidance, just like your students are looking to you for guidance. So show them what you think they should be reading, what you think is good, what is quality work that is being produced, and I think you’d be really surprised how well-received that is.”

Nikki Sunstrum


“Present a complete profile. Make sure that you have a headshot, cover photo, bio, website. All of these elements establish your online brand. It should be really well done and complete. Have a really good idea of who you want to be, who you want to connect with and what your content’s going to look like. All of this will help drive your platform decision.”

Justin Wolfers

@ JustinWolfers
LSA and Gerald R. Ford School of Public Policy  

I say be yourself but be 120 percent of yourself. You have to be a little bit bigger than life because otherwise it’ll get lost in 140 characters.”