Office of Enrollment Management launches new website


The Office of Enrollment Management has launched a new website that allows users to explore the complex enrollment landscape, access enrollment-related data sets, and learn more about some of the university’s enrollment research and initiatives, such as the HAIL Scholarship.

The site,, also features student success stories, enrollment news, and regular blog posts from university leaders on pertinent enrollment-related issues.

At launch, the blog includes posts from Kedra Ishop, associate vice president for enrollment management, and Robert Sellers, vice provost for equity, inclusion and academic affairs​​.

​”Our goal is for this site to become a go-to source for all things enrollment for ​our faculty and staff, as well as external audiences like policymakers, legislators, and other opinion leaders in the​ field,” says Betsy Erikson Brown, OEM director of integrated marketing communications.

The office partnered with Michigan Creative to create a website that raises awareness about OEM and its role within the university, educates audiences about enrollment management and becomes a trusted source for accessible, relevant, timely, shareable and dependable information about student enrollment at U-M.

The Office of Enrollment Management was established in 2014 — bringing together the offices of Undergraduate Admissions, Financial Aid, New Student Programs, and the Registrar — with the goal of providing students with a more streamlined enrollment experience driven by data and technology modernization.

OEM uses innovative strategies, grounded in research, to ensure that the most promising students apply to, enroll in and thrive at the Ann Arbor campus.

The Office of Enrollment Management website.

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