University of Michigan
News for Faculty and Staff

January 18, 2017

U-M's academic medical center changes name to Michigan Medicine

January 9, 2017

U-M's academic medical center changes name to Michigan Medicine

Michigan Medicine is the new name of the University of Michigan's academic medical center, a change that better reflects its missions of patient care, education and research.

The new name also reflects recent organizational changes, including the appointment of a single leader for both the Medical School and medical affairs for university. Marschall S. Runge serves in the combined role.

"Becoming Michigan Medicine is more than a name change. This new name reflects a growing trend among world-class academic medical centers to showcase the integration of their missions: medical education, health care research and patient care," said Runge, dean of the Medical School, executive vice president for medical affairs and CEO of Michigan Medicine.

"We remain committed to extraordinary patient care, world-class medical education, being an employer of choice for faculty and staff, and moving groundbreaking research from bench to bedside in order to save and improve lives."

The new name replaces the U-M Health System. The Medical School name will not change, but the school is a part of Michigan Medicine.

When the Board of Regents approved the combined role for Runge in September, U-M leaders stressed that putting him in charge of both the Medical School and hospital operations would increase collaboration between academic, research and health care professionals in the academic medical center.

The name change is a natural follow-up to these efforts, Runge said, adding that recruiting the best faculty and successfully attracting research dollars is key to delivering cutting-edge medical care. Making sure the institution allows for seamless, integrative collaboration is key to the future.

"We expect Michigan Medicine will help generate a better understanding of the strengths of our academic medical center and will energize our faculty and staff," Runge said.

"Patients should only see better patient care as we minimize operational redundancies and increase greater cohesiveness between units. We will be better poised for success going forward."

"Under our new name, Michigan Medicine, we will continue our longstanding tradition of breaking new ground in health care research, education and patient care that impacts people across the globe," Runge added.

"Our referring and partner physicians can expect improvements in our extraordinary care, which remains our top commitment to all of our patients. And we will continue to provide our high-rated training to tomorrow's physicians, exposing them to groundbreaking care and research."

Comments

Jaime Cortes
on 1/09/17 at 6:43 am

There was no need to change the name. Also it is a shame to pick up the name Michigan Medicine. It seems arrogant to take the name of the state, when there are many other medical centers in the state of Michigan.

Cora Yee
on 1/11/17 at 1:30 pm

My exact same thoughts, Jaime.

Clayton Lewis
on 1/09/17 at 8:34 am

Michigan Medicine -- not exactly holistic is it? The new name implies that we fix everything with pharmaceuticals. I'd prefer Michigan Health or something more focused on the broader goal of patient outcomes.

Michael Meade
on 1/09/17 at 9:18 am

Michigan Medicine is a terrible branding choice. It's focused on physicians and the medical school -- which is not inclusive of the broader base of people who are part of the Health System.

Sharron Disbro
on 1/09/17 at 10:16 am

This name change only empowers physicians. It does not begin to support the goal of coordinated care and collegiality we have so long tried to accomplish. It minimalizes the work of everyone else working so hard to provide the excellent patient care we are known for. Expensive and bad decision.

Chris Anderson
on 1/13/17 at 12:36 pm

Completely agree Sharron. I could not believe they actually went through with this change, especially since so many people voiced their opposition. Safe, quality patient care is a team effort.

Sharon Redmer
on 1/09/17 at 11:31 am

An Unfortunate Choice. It's truly expensive to rebrand. The name UM Health System seems broad enough to encompass both our world class medical school and all the other top professionals/disciplines that make UM great. From John Q Public's perspective "Michigan Medicine" does not speak to health promotion or disease prevention. So that means there must have been powerful UM internal factors pushing this name change forward since there is limited value to the external (customer) world. Plus "Michigan Medicine" seems a lot like the branding we see for "THE Ohio State University" and "THE Henry Ford" ...my goodness we do have big egos!

Jason Parker
on 1/09/17 at 12:23 pm

Rebranding is a complete waste of money that could be spent toward's patient care. The new name seems physician and medical school focused and does not encompass a diverse health system that is ran by many other professionals such as nurses, therapists, social workers, etc. UMHS nurses voiced their disagreement with this name change months ago and administrators failed to listen to their concerns. But as long as Michigan Medicine can advertise their med school, I guess the opinions of their 5,000+ nurses don't matter.

Caroline Mohai
on 1/09/17 at 12:48 pm

Have to agree that "Michigan Medicine" is pretty lame. Imaging "Michigan Medicine" on a brochure, I would think it would be confusing as to what it is referring to. We all know what a health system is.

Mike Schumacher
on 1/09/17 at 11:34 pm

"Michigan Medicine" sounds more like a tag line in a commercial.

Terry Karnatz
on 1/11/17 at 3:53 pm

Wow, why did they dilute the understanding of who we are with this name change? I can hear it now, Dr. "I'm going to need to refer you to Michigan Medicine", Patient, "Where in Michigan?". What a marketing mess!

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